Thu, Feb 24|
Building an Inclusive and Authentic Brand on Social Media
As the times continue evolve, cultural sensitivity and awareness have become paramount to the wellness of your brand, and maintaining a forward-thinking strategy on social media has become the easiest way to reach your targeted audience in the most meaningful way.
Time & Location
Feb 24, 2022, 4:00 PM – 5:00 PM
About The Speaker
One of the most sought-after minds in strategic communications, Rakia Reynolds is a thought leader, tastemaker, and branding expert who advises name brands on creative strategy. Her guiding principles as an intriguing storyteller focus on distilling equity in messaging, and her ability to navigate the ever-increasing complex cultural and social media landscapes are only some of the reasons Rakia has successfully created her own distinct brand of authenticity and expertise for over 15 years. Rakia has been named by Inc. Magazine as one of the 27 Business Leaders Aiming to Change the World, was listed as one of the 25 Most Socially Influential Tastemakers on Dell’s “Inspire 100” list, and recently was also profiled by Forbes on their “Next 1000” list.
Rakia serves as Founder and Executive Officer of Skai Blue Media (SBM), a non-traditional communications agency that proudly hosts an eclectic group of storytellers, brand experts, and strategists. Rakia continues to be a key influencer in the creative business industry as she works with her team to launch, brand, re-brand, and revitalize lifestyle, technology, non-profit and entrepreneurial clients. This list includes Airbnb, Comcast, Dell, Serena Williams, Morgan Stanley, Jill Scott, and more. Rakia’s portfolio includes #FanofYourBrand(tactical business tools), clothing brand EVRYDAY Jane, and an ethical intelligence platform set to launch in 2022.
As a thought leader and proven authority in marketing, creative strategy and business development Rakia regularly contributes her expertise to the pages of Forbes, Inc.com, HuffPost, Fast Company, and more. Onstage, she captivates audiences across many industries as her talks span branding, media, multicultural business, economic development, and the entrepreneurial journey, all of which are more than relevant to the recent challenging and changing times. Rakia is recognized for her innovative approach and commitment to authenticity and has spoken at TEDx, SXSW, Inbound, and others. More than a keynote speaker, Rakia is often called upon to moderate panel discussions due to her in-depth knowledge of a wide range of topics affecting the business community.