Finding Product Market Fit

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last eight years, Ariel has evolved Parachute into a beloved home lifestyle brand with 17 brick-and-mortar locations in the U.S. Under Ariel's leadership, the brand has expanded internationally into Canada, launched a hospitality collection partnering with boutique hotels, collaborated on innovative product partnerships including Crate & Barrel and grown our trade business to serve over 6k interior designers. 

Within the Parachute community, Ariel has created a culture committed to wellness and social responsibility, which extends from Parachute’s team and partners to its customers and the planet. Ariel is deeply invested in sustainable practices including climate, responsible materials, ethical manufacturing and the brand’s diversity, equity and inclusion practices. Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival and has been honored in prestigious awards such as EY's 2021 Entrepreneur of the Year awards and 2021 AdAge 40 Under 40 awards. Ariel currently resides with her family in Mar Vista, California.