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Tue, Sep 28



In Conversation with Hello Sunshine, CEO, Sarah Harden

Reese Witherspoon's Hello Sunshine was recently sold in a $900 million deal. We're joined by the company's CEO, Sarah Harden to discuss the sale, the appetite for content in a booming streaming market and what it means for their mission to promote female led stories and hire female creators.

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In Conversation with Hello Sunshine, CEO, Sarah Harden

Time & Location

Sep 28, 2021, 4:00 PM – 5:00 PM EDT


About The Speaker

Sarah Harden is the CEO of Hello Sunshine, a media-brand anchored in storytelling, with a mission to change the narrative for women. Alongside founder Reese Witherspoon, Harden leads Hello Sunshine’s rapid growth as a premium content studio and direct-to-consumer media brand developing, scripted and unscripted television series, films, kids and animation series, short-form storytelling, audio content and more. In 2020 Hello Sunshine productions were nominated for 18 Emmys and the company was awarded #2 Most Innovative Company in Media by FastCompany. Hello Sunshine is also home to Reese’s Book Club, fast-growing in reach & influence.

Prior to her time with Hello Sunshine, Harden was President of Otter Media, a privately held joint venture between AT&T and The Chernin Group where she focused on building leading direct to consumer media brands. Otter Media was sold to AT&T in 2018 with a valuation exceeding $1.5B. Prior to joining The Chernin Group she spent 10 years at News Corp/Fox, serving as Group Director at News Corp Asia, where she oversaw growth initiatives in the region, based in Hong Kong. Additionally, she served as SVP of Business Development for Fox Networks Group in Los Angeles and was co- founder of Linkscape Software based in San Francisco. Harden began her career at Boston Consulting Group in Melbourne, Australia.

Sarah serves on the Board and Compensation committee of Magnite (NASDQ: MGNI) and the US Development Board for the Murdoch Children’s Research Institute. She holds an MBA from Harvard Business School where she graduated with high distinction as a Baker Scholar, and a BA (Hons) from The University of Melbourne.

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