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Thu, Apr 27



Masterclass: Market Research is a CEO’s Best Weapon

Michele McDonald, Group Managing Director at MetrixLab, will provide you with the tools to use market research to your advantage against competitors in the dynamic global marketplace and how to identify and build growth opportunities through smartly applying insights and analytics.

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Masterclass: Market Research is a CEO’s Best Weapon

Time & Location

Apr 27, 12:00 PM – 1:00 PM EDT


About The Speaker

Michele is a Group Managing Director MetrixLab, a dynamic global marketing research provider. She leads a team of client directors and works closely with her own clients across all sorts of insights programs. Michele is the founder and event leader for the Connecticut chapter of WIRe (Women in Research), a global non-profit organization dedicated to the advancement of professional women in the industry. She has served as a judge for the North American Effie Awards and the ANA Multicultural Excellence Awards and regularly presents at industry conferences.

Michele holds a BA in Economics and US History from Binghamton University and a Masters in Education from Iona College. A former teacher, she remains active in education through PLTI (Parent Leadership Training Institute) and volunteering in her local district. She lives in Stamford, CT.

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