Thu, Mar 09|
Masterclass: Maximizing Your Marketing: Harnessing the Power of Data At Every Stage of the Customer Journey
Diana Pessin, Founder of NextPhase Advisors and former Senior Vice President at HBO, will teach you how to use data to your advantage in informing marketing decisions across audience identification, product offering, user experience, and media strategies, helping you meet your business goals.
Time & Location
Mar 09, 12:00 PM – 1:00 PM EST
About The Speaker
Diana Pessin is an award-winning marketer with extensive senior leadership and management experience in product, direct-to-consumer, and data-driven marketing. Diana is the founder of NextPhase Advisors, which provides marketing, media, and data strategy consulting to companies looking to accelerate their growth.
During her nearly 20 years at HBO, HBO Max, and Warner Media, Diana amassed a portfolio of quantified achievements and critical contributions, particularly as a key catalyst for the successful launches of HBO NOW and HBO Max, as well as leading the transformation to build a data-informed marketing team to support a direct-to-consumer model. With expertise in brand management, e-commerce, digital media, subscription, and performance marketing, she has worked across every stage of the marketing funnel to drive customer growth.