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Thu, Sep 08



Redefining Engagement: Solving Customer Retention Challenges in the Mobile First Economy

Customer loyalty expert and Perx Technologies Founder and CEO Anna Gong will share consumer engagement and loyalty strategies for both large enterprises and digital natives, trying to meet their customers' rising digital expectations and deliver meaningful experiences.

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Redefining Engagement: Solving Customer Retention Challenges in the Mobile First Economy

Time & Location

Sep 08, 2022, 4:00 PM – 5:00 PM EDT


About The Speaker

Anna has over 20 years of global technology experience in enterprise software (5 startups and 3 MNCs). She ran global business development and established the Asia Pacific business for Wily Technology which was later acquired by CA Technologies in 2006 for about US$400M. Anna was later promoted to Vice President at CA, the youngest female leader

to have led the Cloud, Virtualisation and Service Automation business units for Asia Pacific & Japan. She was also Vice President of Channel Sales for Asia Pacific at enterprise software company Infor. Listed in Singapore Top 100 Women in Tech 2020 and winner of the Singapore Women Entrepreneur Awards 2017, Anna, a TedX speaker, was also featured in the LinkedIn CEO Power Profiles 2017. Anna is a frequent keynote speaker on leadership, technology, digital transformation and entrepreneurship, for large corporates and global conferences such as C2 Montreal, SaaStock

Dublin, InnovFest Unbound, RISE, and European Business Leaders’ Convention.

Recently Anna has successfully pivoted Perx Technologies, a Singapore based enterprise software startup from a consumer loyalty app to a category creating lifestyle marketing SaaS platform helping enterprises to deliver meaningful engagements and experiences in the digital economy. She serves as the Chairwoman of SEA Founders Organization, on the Advisory Board of Duke Corporate Education Asia and is a Board Member at Genius Group. Anna holds a Bachelor of Arts degree in Economics from the University of California, Los Angeles (UCLA).

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