In an era where algorithms define authority, how can experts, executives, and brands ensure their voices rise above the noise? As generative AI reshapes how information is sourced, summarized, and cited, understanding what makes content “trustworthy” has never been more critical. In this Masterclass, Jeanne Meyer, founder of strategic communications advisory Authentic Intelligence and a longtime leader at the intersection of marketing, media, and technology, decodes how AI determines expertise and influence. Attendees will learn actionable strategies to elevate their authority in the age of machine-curated knowledge: from optimizing digital footprints and leveraging press coverage to understanding how models like ChatGPT, Perplexity, and Google AI rank and reference expertise.