Thursday, Oct 29 12:00 pm - 01:00 pm EST/EDT
The Visibility Advantage: How Leaders Build Influence in the Attention Economy
In an increasingly crowded attention economy, expertise alone isn’t always enough. But too often, experts, and particularly women, are told the only pathway to exponential growth on social is to lip-sync, dance, apply makeup, blend a smoothie, or “be cringe”. Sara McCord, Founder and CEO of Sara McCord Communications, specializes in gaining traction through relevance, training leaders how to communicate their value, articulate a distinctive point of view, and build visibility that creates opportunities. In this practical Masterclass, Sara will share how leaders can turn their expertise into compelling content and storytelling, strengthen their personal brand, and build credibility with the audiences that matter most. Members will walk away with actionable strategies for increasing their visibility, expanding their influence, and ensuring their ideas stand out in a competitive landscape.