Masterclass
Thu
Jul
02
Thursday, Jul 02 12:00 pm - 01:00 pm EST/EDT
The most interesting business stories right now are not happening in finance, they are happening in culture. Old rules of business, like scale, price, mass advertising, distribution, no longer determine who wins. Winners are now those with cultural capital, like scarcity, deliberate opacity, fandom, aesthetic innovation or identity. These are the backbones of the new cultural models that protect margins, command price premiums and build equity that makes brands immune to trends. Cultural capital is also the reason why fashion brands are opening jazz clubs, luxury conglomerates running movie studios, movie studios opening restaurants, restaurants dropping merch, or car companies launching fashion brands. In the race to resist the attention economy, the only true advantage is having intellectual property, world-building, and durable cultural currency.
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The WIE Suite is a platform and community with a mission to redefine success and how women leaders achieve and experience it. Our high level talks and masterclasses provide our audience with valuable workplace tools and insight.