In a world where every interview, panel, and clip can shape your reputation, knowing how to show up in the media is a leadership skill. In this masterclass, CNN anchor Zain Asher shares how top leaders prepare for interviews, communicate with clarity under pressure, and project credibility on camera. From message framing to body language and handling tough questions, this session equips executives and founders with the tools to own their narrative in any media moment.

Your personal brand is no longer optional, it’s your reputation in real time. As trust in institutions declines and individuals gain more influence, leaders, entrepreneurs, and creators must learn how to intentionally shape how they are seen, understood, and remembered.

What does it take to evolve an iconic brand for a new generation while staying true to what made it enduring in the first place? In this masterclass, Krissie Millan, Chief Marketing Officer at Cole Haan, shares a tactical look at modernizing heritage brands — from sharpening brand positioning and rethinking go-to-market strategies to balancing innovation with institutional memory. Drawing on her experience stewarding a nearly century-old company through moments of cultural and consumer change, Krissie will offer practical insight for founders and executives on how to refresh relevance, activate new audiences, and build momentum without diluting brand equity. A conversation about honoring legacy while designing what comes next.

In a world where every interview, panel, and clip can shape your reputation, knowing how to show up in the media is a leadership skill. In this masterclass, CNN anchor Zain Asher shares how top leaders prepare for interviews, communicate with clarity under pressure, and project credibility on camera. From message framing to body language and handling tough questions, this session equips executives and founders with the tools to own their narrative in any media moment.

Your personal brand is no longer optional, it’s your reputation in real time. As trust in institutions declines and individuals gain more influence, leaders, entrepreneurs, and creators must learn how to intentionally shape how they are seen, understood, and remembered.