Great content doesn’t start with a post idea—it starts with purpose. In this masterclass, Caroline Tell, founder of brand content agency Tell&Co. and journalist for The New York Times and Town & Country, walks through her top-down editorial method: how to begin with your brand’s “why” and translate it into messaging, story angles, and campaigns that actually connect. Attendees will learn how to define clear editorial pillars, choose the right formats, and maintain a consistent brand voice across channels. You’ll leave with a practical framework for how to turn mission into memorable content, every time.

Strategic clarity is one of the most underrated drivers of performance in both business and life. In high-pressure environments, the ability to make timely, confident, and well-informed decisions can mean the difference between momentum and stagnation, opportunity and risk. Yet many professionals struggle with overthinking, conflicting data, and decision fatigue. This masterclass explores the psychology and structure behind effective decision-making—an essential skill for today’s leaders navigating uncertainty, complexity, and rapid change. In this session, Ani Hadjinian, a Co-founder and CEO with 15 years of experience as an executive leader in the beauty industry, will break down the cognitive traps that undermine clarity, introduce practical frameworks used by top-performing executives, and share actionable techniques for making high-stakes decisions with confidence. The session will also explore how personal values, emotional regulation, and leadership context influence the quality of your decisions—both professionally and personally. Attendees will leave with tools they can immediately apply to lead decisively, reduce friction, and drive aligned action across teams and organizations.

When Zakia Blain was diagnosed with a rare neurological condition, she turned a personal challenge into a movement that redefined fitness and community for women everywhere. In this session, the founder of FBF Body will share how purpose-driven brands can transform adversity into impact, build deep trust with their audience, and turn loyal communities into powerful engines for growth. You’ll walk away with strategies to infuse authenticity into your brand and cultivate the kind of followership that lasts.

Podcasting can feel overwhelming—especially when you’re unsure where to start or how to grow. In this empowering masterclass, you’ll learn the proven strategies to launch with confidence or scale with impact, so your podcast becomes the platform that elevates your brand, attracts the right audience, and drives real business results.

When markets feel volatile, it’s easy to get lost in the noise and make informed investing decisions. Which signals actually matter and how can you quickly decipher an earnings call, or why is a stock moving in a specific direction? How do you balance innovation with protecting your customers? In this Masterclass, you’ll learn how AI is reshaping the way investors are getting context on the markets and making quicker, informed decisions. In this session, Sruthi Lanka, CFO of Public, will share how executives can: leverage AI to do more meaningful research on the market similar to institutions, spot trends and opportunities earlier through data-driven insights.You’ll walk away with a clear-eyed view of where AI fits into the future of investing and practical ways to use it as a tool for smarter, more confident decisions.

Executives today are expected to perform at the highest levels while also managing the unseen responsibilities of caregiving, coordination, and emotional labor that disproportionately fall on women. Sheila Lirio Marcelo, founder of Care.com and a leader in AI innovation, will explore whether technology can help close this gap. In this Masterclass, she will unpack how AI is reshaping the way we work and care, and how leaders can harness it to reclaim focus, reduce burnout, and expand their capacity for what matters most.

Strategic clarity is one of the most underrated drivers of performance in both business and life. In high-pressure environments, the ability to make timely, confident, and well-informed decisions can mean the difference between momentum and stagnation, opportunity and risk. Yet many professionals struggle with overthinking, conflicting data, and decision fatigue. This masterclass explores the psychology and structure behind effective decision-making—an essential skill for today’s leaders navigating uncertainty, complexity, and rapid change. In this session, Ani Hadjinian, a Co-founder and CEO with 15 years of experience as an executive leader in the beauty industry, will break down the cognitive traps that undermine clarity, introduce practical frameworks used by top-performing executives, and share actionable techniques for making high-stakes decisions with confidence. The session will also explore how personal values, emotional regulation, and leadership context influence the quality of your decisions—both professionally and personally. Attendees will leave with tools they can immediately apply to lead decisively, reduce friction, and drive aligned action across teams and organizations.

When Zakia Blain was diagnosed with a rare neurological condition, she turned a personal challenge into a movement that redefined fitness and community for women everywhere. In this session, the founder of FBF Body will share how purpose-driven brands can transform adversity into impact, build deep trust with their audience, and turn loyal communities into powerful engines for growth. You’ll walk away with strategies to infuse authenticity into your brand and cultivate the kind of followership that lasts.