What does it take to evolve an iconic brand for a new generation while staying true to what made it enduring in the first place? In this masterclass, Krissie Millan, Chief Marketing Officer at Cole Haan, shares a tactical look at modernizing heritage brands — from sharpening brand positioning and rethinking go-to-market strategies to balancing innovation with institutional memory. Drawing on her experience stewarding a nearly century-old company through moments of cultural and consumer change, Krissie will offer practical insight for founders and executives on how to refresh relevance, activate new audiences, and build momentum without diluting brand equity. A conversation about honoring legacy while designing what comes next.

Join Wise Whisper Agency's Founder Ashley Stahl in discovering the ""secret sauce"" to building a signature talk that deeply captivates audiences and gets you selected for spots on the world's biggest stages, including TEDx and beyond.

Let's discuss the art of pivoting. It takes skill to pivot with intention, and to understand how to translate career transitions into a clear, compelling narrative that reflects growth, not disruption. In this Masterclass, Sadé Muhammad, founder of ZEVEN and former Chief Marketing & Impact Officer at TIME, will share how executives and founders can translate career transitions into a clear, compelling narrative that signals growth, credibility, and strategic evolution. From connecting the throughline across industries and roles to positioning your expertise for speaking, advisory, media, and platform-building opportunities, this session will offer a practical framework for shaping the story others remember and buy into.

Designed for senior female leaders operating in high-visibility, high-stakes environments, this masterclass translates negotiation strategy into everyday executive communication. Negotiation is embedded in how leaders speak, make decisions, and hold authority in moments that matter. This session focuses on the subtle but critical behaviors that shape perception, influence outcomes, and determine how far leaders advance. We will focus on: •Executive presence under tension — how leaders are evaluated in moments of discomfort, and how to stay composed without over-accommodating •Decision-making in complex environments — navigating competing priorities, ambiguity, and internal resistance •Communication that holds authority — moving beyond being liked toward being clear, respected, and effective •Crisis and conflict preparedness — preparing in advance for high-pressure moments, whether it is a failed product launch, internal conflict, or a reputational hit, so that responses are fast, measured, and aligned Through real scenarios, language reframes, and practical frameworks, participants will leave with tools to communicate with precision, navigate difficult conversations, and lead with grounded authority in rooms where the stakes are high and the dynamics are nuanced.

Join Wise Whisper Agency's Founder Ashley Stahl in discovering the ""secret sauce"" to building a signature talk that deeply captivates audiences and gets you selected for spots on the world's biggest stages, including TEDx and beyond.

Let's discuss the art of pivoting. It takes skill to pivot with intention, and to understand how to translate career transitions into a clear, compelling narrative that reflects growth, not disruption. In this Masterclass, Sadé Muhammad, founder of ZEVEN and former Chief Marketing & Impact Officer at TIME, will share how executives and founders can translate career transitions into a clear, compelling narrative that signals growth, credibility, and strategic evolution. From connecting the throughline across industries and roles to positioning your expertise for speaking, advisory, media, and platform-building opportunities, this session will offer a practical framework for shaping the story others remember and buy into.