Today, words are easier than ever to produce and harder than ever to trust. AI can write polished language in seconds, but do people actually believe you? In this interactive masterclass for leaders who are accountable for their brand voice, Allison Shapira explores what makes you believe someone and how AI impacts who and what you believe. Drawing on her Believability Roundtables with senior leaders around the world, she shares three drivers of believability. She provides a process for identifying your own drivers and those of the people you seek to influence. Participants will learn how to identify their believability gap and what it costs them, align their words and actions so everything says the same thing, and use AI without losing their authentic voice.