In an era where algorithms define authority, how can experts, executives, and brands ensure their voices rise above the noise? As generative AI reshapes how information is sourced, summarized, and cited, understanding what makes content “trustworthy” has never been more critical. In this Masterclass, Jeanne Meyer, founder of strategic communications advisory Authentic Intelligence and a longtime leader at the intersection of marketing, media, and technology, decodes how AI determines expertise and influence. Attendees will learn actionable strategies to elevate their authority in the age of machine-curated knowledge: from optimizing digital footprints and leveraging press coverage to understanding how models like ChatGPT, Perplexity, and Google AI rank and reference expertise.
Jeanne Meyer is a connector, well-respected strategic communications leader and founder of Authentic Intelligence. She advises C-Suite executives on communications strategy, crisis management, thought leadership and their own visibility. Meyer also coaches in-house teams and agencies and is an in-demand media and presentation trainer. Jeanne led communications and marketing at global brands including Martha Stewart, Al Gore’s Current TV, EMI Music and ToysRUs.com. She is also an Executive-in-Residence at Media/Tech Investment Bank Progress Partners. She is a sought-after advisor for emerging brands in media, entertainment and enterprise tech. Earlier in her career, she led marketing at Internet TV start up Pseudo Programs and held senior posts at leading agencies Robinson Lerer Montgomery (now FGS), DKC and Dorf & Stanton (now Weber Shandwick), and established the environmental affairs function at Lever Brothers Company. She earned a bachelor's degree in Journalism from the University of Missouri and has served on non profit boards such as The Grammy Foundation and Mouse.Org, a leading EdTech organization.
