In a world where every interview, panel, and clip can shape your reputation, knowing how to show up in the media is a leadership skill. In this masterclass, CNN anchor Zain Asher shares how top leaders prepare for interviews, communicate with clarity under pressure, and project credibility on camera. From message framing to body language and handling tough questions, this session equips executives and founders with the tools to own their narrative in any media moment.
Zain Asher is an anchor for CNN International based in New York. She anchors One World with Zain Asher airing 11am - 1pm ET. Asher also hosts Marketplace Africa, CNN International’s weekly business show about the continent and its place within global markets, and often interviews CEOs and world leaders from the region for the program. Asher has anchored major breaking news and business stories for CNN including the death of Queen Elizabeth II, the war in Ukraine, the Covid-19 pandemic, the US-China trade war, the August 2020 explosion in Beirut, anti-police violence protests in Nigeria, racial and economic inequality in America, the deaths of both Fidel Castro and boxing legend Muhammad Ali and the 2013 terrorist attack at the Boston Marathon. In 2014 Asher was a part of a CNN team sent to Nigeria to report on the kidnapping of hundreds of schoolgirls by Boko Haram militants in Chibok, Nigeria. CNN’s coverage of the horrific abduction was recognized with a prestigious 2014 Peabody Award.
Asher previously served as a CNN business correspondent covering the stock market from the New York Stock Exchange, U.S. Federal Reserve monetary policy and high-profile IPOs.
