She is a rainbow bridge between humans who embody frivolous fun and those rooted in deeply profound consciousness, weaving her brand’s “Raise Your Vibration” motto across every product, event and collaboration. In the fashion community and in daily business life, she has naturally become a ‘Spiritual Normalizer.’ Her specialty is encouraging spiritual awakenings and emotional consciousness in others, especially those in creative fields.
Since alighting in Italy over 20 years ago, a country she defines as her “first major spiritual teacher,” J.J. has cultivated a rich community of healers, educators and soul workers, deepening her own personal practice, and becoming a trusted resource on the spiritual and wellness world. Having already curated immersive, multi-day retreats in locales as diverse as Ibiza and Ischia, in 2023 she began co-hosting spiritual initiation retreats in Egypt with Deirdre Kennedy, the High Priestess who guided her through the region during her first transformative trip there four years ago. She has channeled this rich well of experience into La DoubleJ’s philanthropic arm, The Sisterhood, a sacred container for the its community to achieve higher consciousness, members of which receive a full toolkit of online practices, invitations to in-person wellness events, access to J.J.’s personal Healer Book and the chance to connect with innermost circle of
her most trusted healers and teachers, the La DoubleJ Big Sisters.
J.J.’s two decades of experience as a marketer, editor, writer, communicator, spiritual practitioner and curator have armed her with a refined nose for sniffing out authentic spiritual talent and can speak to regular folks in a light language they can understand. The trick is helping people connect the dots.
We view the energetic well-being of our company as just as important as our financial well-being. That energetic includes company morale and customer morale, but it’s deeper than that. We view this as something that extends beyond generic HR functionality and CRM - this is the actual development of a meaningful community, blending our employees with our clients and superfans who may not have a strong interest in fashion, but who all want to come together to share and connect. We’re building programming, physical and virtual practice locations for people to meet and connect in - we just inaugurated a temple space within our new headquarters, and we have a Divine Mother cave in our flagship store. We’re a multidimensional company. I’m a multidimensional leader. My leadership extends from Founder, Co-CEO, Chief Creative Officer, Community Manager, and Chief Spiritual Officer - all of these things are integral to the health of our company, our employees, our community, and our clients. My spiritual experiences, my energetic practices, the training I've done have all informed the guidance that I’m giving to this part of the company's development. The spiritual part of La DoubleJ manifests in so many ways - beyond our Gong Temple and our Divine Mother Cave, I’ve got a personal spiritual newsletter, “The High Vibe Times”, we’ve got a whole Sisterhood Academy of online courses and digital toolkits for anyone who wants to dive deeper into - or even to just begin - their consciousness practice - so, as the conductor of all of those moving parts, the title “Chief Spiritual Officer” just seemed to fit.
Given the very difficult circumstances, we’re finding ourselves in a relatively good position because La DoubleJ has always been dedicated to offering the final customer a very fair price. We’ve always taken a hit on our own margins to provide what we call a “fair luxury price” on products that are 100% made in Italy, crafted by the country’s best manufacturers and artisans. We will have to raise our prices slightly to compensate for these new tariffs, but it won't feel as drastic to the customer, as our prices have always been relatively speaking extremely reasonable.
What I’m finding as I’m talking to women is that they are getting more and more bored with the very large brands that always felt like the mega power structures in the industry. It’s exciting to see that what’s resonating with women right now are brands that have a very authentic core and message. Their closets are already filled with the logos and names, and now they’re making choices based on the heart. That’s what I see happening in women’s fashion and in homeware.
I think that La DoubleJ is unlike any other brand. I’ve seen every reaction to this company - eyebrows raised, smirks, giggles, laughs, the typical fashion authorities being a little bit snobbish at the beginning. And what I’ve realised is that there’s only room for brands that speak a different language and offer something that’s not already flooding the market. I’ve found the secret to success to be putting in your unique imprint, your own energy signature, and your own vision that can’t be like anyone else. All of that has to come from the heart, the belly - from those intuitive aspects that are not logical or replicable.
Isis, the Goddess of a Thousand Names in the Ancient Egyptian Mystery School. She teamed up with her scheming sister to reconstruct her husband Osiris - essentially using her wisdom, patience, and focus to literally put the Divine Masculine back together and then, from that, give birth to this divine child. All of this is symbolism for what happens when you can really focus the Divine Feminine frequencies within you.
Creation. My creator impulses are primal and life-giving and they are also the only way in which I not only create products and spaces for others but also create new mental and emotional spaces for myself.
A journalist in this morning’s interview just told me that one of the trends from Salone del Mobile that we just had in Milan was lightness and smiling. Since we’ve always used joy as a super rocket to raising your vibration, I couldn’t be happier about that. We all need to realise that our joy is something we can really be the masters of. And we’re not going to feel it all the time but knowing what we need to do to get there, and to have that as the goal rather than other milestones is very freeing.
“The Pleiadian Agenda” by Barbara Hand Clow. I’ve read many channeled texts that have had a massive impact on me, but this book in particular was like a whammy. I’ve always had a connection to the galactic realms and star consciousness, but the Palladians in particular, I have an affinity for. It was just amazing what was happening to me mentally, emotionally and spiritually as I was reading this book. I could literally feel my head expand, and when that happens, it impacts every corner of my life.
