Jamila Robinson is the Editor-in-Chief of Bon Appétit and Epicurious. Robinson has twenty years of journalism experience with national news outlets including Gannett/USA Today Network, The Atlanta Journal-Constitution, the St. Louis Post-Dispatch and the Detroit Free Press.
In her most recent role at The Philadelphia Inquirer, Robinson led a team of reporters and expanded the publication's food coverage by creating audience-focused content strategies, growing their newsletter program, and revamping the print strategy. She also edited The Philadelphia Inquirer’s Emmy-winning “Wildest Dreams: An Anthology of Black Inheritance,” a multi-part series told through reporting, essays, poetry and video.
Prior to The Philadelphia Inquirer, Robinson served as editorial director at Atlantic Media where she developed strategic editorial, brand and experiential content for clients of the creative consulting division of The Atlantic.
I was always encouraged to be well-rounded, and to pursue topics that I am passionate about. I like to be laser-focused on outcomes: What’s the biggest thing I can do with a story? What’s the highest level of impact I can achieve? How can I make things better? Range is having that well-rounded understanding of different aspects of society, such as economy, technology, the arts or behaviorial science. By tapping into those topics, I can draw stronger insights, and then drive stronger outcomes.
I visit Paris every October with no itinerary, as a yearly reset. I’m inspired about the ways people live, what they eat, and what they create. Throughout the year, I visit as many countries and cities as I can, visiting museums, gardens, neighborhoods, and immersing myself in culture. For food, I want to cover restaurants, wineries, cafes and markets. I want to see which neighborhood cafes could make a list, and I want to meet the chefs who are earning Michelin stars, and which chefs might land on a global stage. Story ideas emerge always out of travel, and therefore, our content is guided by local, national and global perspectives.
I believe creative people live in the future, so I like to study how young people in the arts interact with the world, how they spend their time. What music are they writing? Where are they moving? What is making their lives better? We create those new editorial lanes, by offering different perspectives which are the building blocks of culture.
Self-Awareness. I’m very calm, focused and confident in who I am. I think people find trust in those who believe in themselves, and their vision. I carry that authenticity.
I currently have a huge crush on Meghan Markle, the Duchess of Sussex. She’s always so calm and free, and has built a life and a career, and family on her terms. I admire her confidence. She’s unbothered in a world that tries to create these unnecessary expectations and pressure.
Tracee Ellis Ross. She speaks for those of us who are single and childfree, with full happy lives. She demonstrates why we should honor women for their work, and their contribution to society, rather than for their looks or their offspring.
Alysa Liu, the figure skater, is my new favorite person. Her ease, joyous attitude and self-determination give me chills. I figure skate as a hobby so she has made me not complain about early morning workouts at the ice rink.
Music. It was always my first love.
Curiosity. I never want to run out of questions.
I’m excited that so much of what's popular on the internet is moving to IRL experiences. More people are turning to entertaining at home, or gathering for potlucks and parties without waiting for the perfect moment. Coming together is an important trend.
The First 90 Days is a book I was given as a new leader that I refer to often. It keeps me grounded when I have to start a new initiative or take on a new role. It reminds me not to rush, that anything of value needs at least 90 days to take hold.
In life, The Other Significant Others. It validated my philosophy of being surrounded by a small, diverse group of people who are neither relatives, spouses or romantic partners. My friends are highly successful, extraordinarily creative people who help me keep my eyes on the prize.