Negotiation is data collecting. You won't be able to negotiate effectively if you don't have the appropriate information from the other party. And the two things to keep in mind when you're doing data collecting is how much of the right information you have going into this negotiation, and then how much of the right information you have coming out of the negotiation.
It might sound simple, but h people skip this step all the time. You need to figure out who it is that you want to meet with. Go to their LinkedIn, go to their Instagram, go to the internet. When you go to LinkedIn really understand their business style: have they been featured in anything do they like to you brag and boast about the work that they've done? Are they highly regarded by their friends? I know that sounds a little creepy. But when you when you go here, you're looking for commonalities, you're looking for something that's going to help you relate to them when you do land that meeting, or when you do send your your your pitch outreach, just something that's going to make a connection and set you apart from your competitor. If your campaign or your opportunity can include something that speaks to their soul. It will really help in the negotiation process. The more you know about the person you're getting into this deal with in this business opportunity, the easier it will be for you to close the deal seamlessly.
You have to learn who is the driver behind the yes. Because sometimes the person who is taking the meeting, they want to clear it with another person. They they want to run an idea by so and so. You want to know who that person will be as early in the process as you can. The driving force behind the final decision is the person who is going to be the one you need to get buy-in from early.