Nikki Porcher on Why You Need to Buy From A Black Woman
WIE SUITE WOMEN
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Nikki Porcher is an advocate for Black Women and the Founder of Buy From a Black Woman.

Can you tell us about Buy from a Black Woman? What started you on this journey?

Buy From A Black Woman is a nonprofit organization that provides Black Women Business Owners with the tools, resources and support they need to be successful. It started off as a blog where I highlighted Black Women-Owned Brands so people could buy from them. And I started the blog after attending an event with just women-owned brands and realizing that I was the only Black Woman in the room, which opened my eyes to the lack of support that Black Women Entrepreneurs receive in general. 

And I believe that when things like this are revealed to you it’s because you’re supposed to be a part of the solution, so I decided to do something about it. I started buying from Black Women and blogging about my journey, and people loved it. They wanted to be involved, businesses started reaching out and asking how they could get featured, and people kept asking how they could send me money to support the movement. Which is how the blog evolved into a nonprofit and we awarded our first business grant. That was back in 2016, we’ve come a long way since then.

We launched our research initiative A Black Woman Case Study to figure out the state of Black Woman-Owned Businesses.

What are your hopes for Buy from a Black Woman?

I hope Buy From A Black Woman continues to grow as a movement so that more people become aware of the challenges Black Women Business Owners face, and more people start partnering with Black Women Entrepreneurs and supporting them. We know that supporting Black Women long term and throughout their business journey gets the best results, and we’ve created programs that make it easy for everyone from corporations to consumers to do this. So as awareness grows, my hope is that real action will follow.

What is the state of Black-owned Female-led Businesses?

I’m trying to get a real answer to this question as well because we see so many articles about this, but when you go looking for the source of this information it’s often from reports that are outdated. So we launched our research initiative A Black Woman Case Study to figure out the state of Black Woman-Owned Businesses. We’ve been seeking out businesses owned and operated by Black Women, corporations that have decided they want to support us and also looking into what they’re doing so we can get a better understanding of where we are, who we are now and where we’re headed.

Could you share a few favorite holiday items from black-owned businesses that you love? 

Flyest has a gift box that’s perfect if you love tea. It has a selection of their herbal teas and herb-infused honeys, and you can customize your box depending on what you like. Copper and Brass Paper Goods has wrapping paper and gift bags with a Black Santa and other characters on them to bring some representation to the holidays. And Sunny&Tedhas cute Christmas tree ornaments and other Chritsmas-themed home goods to choose from.

Why did you feel called to this specific work?

I’ve been called to serve and have always worked in service to others in some way. I served my country when I was in the military. I’m a decorated war veteran, who did two tours in Iraq. I also taught in the public school system and worked in the nonprofit industry. So when I realized that I needed to do something about the inequalities that Black Women Business Owners face and I started of thinking of how I could be a part of the solution, it occurred to me that my background and experience made me perfect for the job. It was just clear to me that this is the path that I’m supposed to be on.

What’s one trend coming in 2024 that excites you? 

Buying from Black Women, specifically normalizing buying from Black Women.

What’s one thing you cannot live without?

My Goal Getter notebook journal by Copper and Brass Paper Goods.I write everything in it. And it’s the perfect size, so it comes everywhere with me. Wherever I go, I have it with me.

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