Your digital presence serves as an extension of your leadership. It can be a place to articulate ideas, shape narratives, and increase your impact. In this masterclass Elena Hansen, Founder of SWIM Social a full-service agency with clients including Houseplant by Seth Rogen and Revival Tour by Selena Gomez, dives into personal branding and social media as strategic tools for visibility, opportunity, and expression. We will focus on content formats including photo, video, writing, and design, across channels like Instagram, LinkedIn, Substack/Medium, and personal websites. Learn how to define your digital voice and cultivate an online presence that positions you for opportunity and impact.
Elena Hansen is an entrepreneur and educator specializing in social media. She founded SWIM Social, a full-service agency, in 2015 and has since built a global client base spanning brands, public figures, and special projects — including Houseplant by Seth Rogen, Revival Tour by Selena Gomez, Erewhon, Alfred Coffee, Dear Moon Project with SpaceX, NBA All-Star Mike Conley, and films like National Anthem and Love, Simon. She also advises leaders in business and culture and serves as an expert witness on matters of social media and brand marketing. Elena teaches Social Media Strategy at the University of Southern California’s Marshall School of Business.
