When Zakia Blain was diagnosed with a rare neurological condition, she turned a personal challenge into a movement that redefined fitness and community for women everywhere. In this session, the founder of FBF Body will share how purpose-driven brands can transform adversity into impact, build deep trust with their audience, and turn loyal communities into powerful engines for growth. You’ll walk away with strategies to infuse authenticity into your brand and cultivate the kind of followership that lasts.