Masterclass
Nearly 100 Years to Right Now: How to Modernize a Legacy Brand Without Erasing It
Thursday
Apr
23
12:00 pm
-
1:00 pm
edt
Thursday, Apr 23 11:00 am - 12:00 pm EST/EDT
RSVP NOW
Masterclass
Nearly 100 Years to Right Now: How to Modernize a Legacy Brand Without Erasing It
Thursday
Apr
23
12:00 pm
-
1:00 pm
edt
Thursday, Apr 23 11:00 am - 12:00 pm EST/EDT
RSVP NOW
What does it take to evolve an iconic brand for a new generation while staying true to what made it enduring in the first place? In this masterclass, Krissie Millan, Chief Marketing Officer at Cole Haan, shares a tactical look at modernizing heritage brands — from sharpening brand positioning and rethinking go-to-market strategies to balancing innovation with institutional memory. Drawing on her experience stewarding a nearly century-old company through moments of cultural and consumer change, Krissie will offer practical insight for founders and executives on how to refresh relevance, activate new audiences, and build momentum without diluting brand equity. A conversation about honoring legacy while designing what comes next.

Krissie Millan is the Chief Marketing Officer of Cole Haan, where she leads global brand strategy, marketing, and consumer engagement for the nearly century-old lifestyle brand. With over two decades of experience in fashion and retail, she is known for shaping integrated marketing strategies that connect heritage brands to modern, digitally driven audiences.

At Cole Haan, Millan has overseen major brand campaigns, retail innovation, and category expansion, including the launch of new initiatives such as the brand’s performance apparel and golf lines, helping position the company at the intersection of style, innovation, and everyday functionality.

She is recognized for building brand narratives that balance craftsmanship and innovation while evolving how consumers experience fashion across physical and digital touchpoints.

RSVP NOW