Caroline Tell is the founder of Tell&Co., a content marketing agency that crafts and executes compelling, brand-right content strategies, narratives and copy for such luxury and lifestyle brands as Marriott Hotels & Resorts, Assouline, Veronica Beard, Alexis Bittar, Bottega Veneta and more. Caroline began her career as a fashion reporter at WWD before transitioning into the branded content space, becoming the first-ever editorial director at lifestyle brand, Michael Kors. In launching Tell&Co., she and her team of writers and strategists partner with both global brands and start-ups - conceiving, operationalizing and executing strategic, omni-channel storytelling. In 2021, Caroline was named Content Marketer of the Year by the Women in Content Marketing Awards. Caroline continues to write for the New York Times, Travel + Leisure, Town + Country and more.