Cyndi Ramirez-Fulton on Taking Chances and Setting Big Ambitions Goals
May 22, 2025
Cyndi Ramirez-Fulton is a trailblazing Latina entrepreneur who launched Chillhouse in NYC to redefine the modern self-care experience.

In just eight years, Cyndi has transformed Chillhouse into a vibrant hub for innovative nail & self care products, including the widely acclaimed Chill Tips, found at top retailers like Target, Urban Outfitters, and Revolve. Passionate about empowering women, Cyndi uses her success to inspire others to chase their dreams and forge their own paths in entrepreneurship. Cyndi resides in Miami with her two kids and husband and Co-founder of Chillhouse, Adam Fulton. She has been featured as Inc’s 2025 500 Female Founder Honoree and has appeared on GMA, Vogue, Forbes & more.

"Stay authentic to you. Always go back to your origin story and find one important mission and stick to it. You need a guiding light; otherwise, you're going to fall off course."

What led you to start Chillhouse?

Pure need & right timing. I was destined to create Chillhouse, but it was a bit of a happenstance situation where I was exhausted and realized I needed this so badly. My husband and I were in dire need of massages and started daydreaming about our ideal spa destination in NYC. We needed an affordable approach to relaxation; luxury or seedy establishments couldn't be the only options.

What factors have led to your success?

I think a little delulu goes a long way. I'm realistic about where I am on the day to day but insanely unrealistic for what I want my life to look like. Which is why every step along the journey has ended up getting me closer to my end goal. Also, I always resisted being focused on one thing because I never thought of Chillhouse as a one-size-fits-all brand. And I still don't. But I will admit that focusing on nailcare has done wonders for us. It was a category that was ripe for innovation & ready for a strong player. We eased our way in with press ons and now are full throttle in it with our latest launch, Forever Wear, our gel-like long wear polish.

What is the biggest challenge you’ve overcome and how have you solved it?

Covid, hands down. It was the wild wild west in every sense of the statement. We somehow made it out alive thanks to a lot of PPP loans and being scrappy and quick to pivot. It gave us time to launch Chill Tips, and eventually, that changed the course of our business.

Do you have one secret to your success?

Stay authentic to you. Always go back to your origin story and find one important mission and stick to it. You need a guiding light; otherwise, you're going to fall off course.

Who is a woman you admire?

So many. Babba Rivera has been a mentor to me in so many ways. She's a mom of 4, Latina, a business savant, super chic and noble, and on the cover of Inc Magazine. My business soul sister through and through. I have too many to name though, but I had to spotlight her because it really does feel like it's her year. I'm in awe!

What’s one thing you can’t live without?

Thing: my phone. Is that an obvious answer though? Non-obvious answer: heels. LOL.

What is one big trend you’re excited about in 2025?

Aside from maybe a couple of fashion trends, none. :-) I'm excited for people to continue figuring out their own individual style & for Chillhouse to give them the tools to discover what's best for their nails.

What book or film/show has been the most impactful in your career or life?

Probably How I Built This by Guy Raz. I want to say it raised me during the darkest times of my business. Helped me push through. Now my best teachers are my network, and I'm lucky that I have the best boss women in my corner.

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