Hillary Super is a dynamic and transformative retail leader with over three decades of experience driving growth and innovation across renowned fashion brands. As CEO and board member of Victoria’s Secret & Co., she combines her deep industry and merchant expertise, creative insight, and operational discipline to drive the company’s transformation and execute long-term strategic initiatives.
With a keen understanding of consumer preferences, particularly in the intimates category, Hillary excels at spotting trends and driving brand resonance. She has a talent for assembling high-performing teams and amplifying their ideas into bold, high-impact outcomes.. Before joining VS&Co, she served as CEO and board member of Savage X Fenty, where she showcased her ability to understand and cater to consumer needs while staying ahead of market trends.
Prior to that, Hillary was the Global CEO of Anthropologie Group, where she successfully led the turnaround of the women’s apparel and accessories business, positioning the brand as a global lifestyle leader across fashion, beauty, and home.
Earlier in her career, Hillary held key merchandising and operational leadership roles at Gap, Old Navy, American Eagle Outfitters, and Guess?. Through these roles, she earned a reputation as a visionary leader, trusted for her expertise in women’s retail, brand evolution, and her ability to forge strong connections with customers.
Today, Hillary’s passion for building high-performing teams, delighting the customer at every turn and understanding consumer behavior continues to shape the future of Victoria’s Secret & Co., further cementing its place as the leader in the intimates industry.
I was lucky enough to work for a CEO early in my career who really believed in me and pushed me hard to be my very best. While I didn’t always appreciate it in the moment, I now look back on it as a formative experience. Having what I call a “first believer” was critical in helping me see my own potential. I try to carry that with me now and make sure I am playing that role for others.
There is so much to be learned in both environments, and having experience in both has been a key factor in my success. In large heritage businesses, the history and experience run deep. That’s valuable but can sometimes create resistance to change, especially when revisiting ideas that were attempted in the past. It requires a compelling vision for the future, as well as very proactive change-management support.
In earlier-stage companies, it can be the opposite: anything is possible, and change is guaranteed. The challenge there is making sure you identify blind spots, address capability gaps, and stay focused on the few things that will yield big results.
For me, it starts with building trust. I am very purposeful about the way I show up—100% myself, usually unscripted. I speak from the heart, I listen carefully, and I work hard to be someone who honors my word. That creates trust and credibility over time.
I am also a big believer in a simple strategic plan. Every associate needs to understand their role in delivering that plan and what success looks like. It needs to be reiterated frequently, and it must also clarify what you are not going to do. I think what you decide not to do is just as important as what you decide to pursue. Finally, you must celebrate wins—big and small.
Resilience. I have been championed, mentored, promoted, and encouraged along the way. But I have also been laid off, fired, dismissed, shut down, and cast aside. The secret to my success is that I keep brushing myself off and putting one foot in front of the other. Tomorrow, I can try again.
I really appreciate women who have faced adversity and come through to the other side. Monica Lewinsky is someone I have tremendous respect for. I don’t know her personally, but the resilience she has demonstrated throughout her adult life, her personal and professional growth under a glaring spotlight, and her ability to take control of her own narrative is truly inspiring to me.
A standing monthly appointment with my colorist, Boris.
I am loving the resurgence of sculptural jewelry and have been scouring vintage sites for pieces from the ’80s and ’90s.
A Little Life by Hanya Yanagihara. It’s a difficult, intense read, but it is deeply moving.
