Sarah Harden On How Hello Sunshine Is Building A Media Company With A Difference
Sarah Harden CEO of Hello Sunshine
Sarah Harden is the CEO of Hello Sunshine, a media brand anchored in storytelling, with a mission to change the narrative for women. Alongside founder Reese Witherspoon, Harden leads Hello Sunshine's rapid growth as a premium content studio and direct-to-consumer media brand, developing scripted and unscripted television series, films, kids and animation series, short-form storytelling, audio content and more.
Our goal was to build a brand, so we spent time developing a brand story that was a curated expression of our mission. Everything we did was a brick in our brand story.
The mission drives everything and no one is more important than the mission.
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With Reese's Club we are deepening the experience of that, and all of our profits from the book club efforts are going into our give-back programs to advance literacy by supporting libraries, independent bookstores and independent authors.