A Letter From Our Founder
LEADERSHIP
January 15, 2024
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The WIE Suite founder, Dee Poku on why every woman should learn to trust her instincts.

Dear WIE Suite community, 

Instincts. Trusting in them requires a deep seated confidence and faith in your ideas, your vision and your innate abilities. It requires you to ignore the naysayers, the accepted wisdom and even the data to forge ahead with what you believe to be right. It’s what separates those who achieve outsize success from the rest. It is what differentiates great leaders from the merely good. And it’s a trait women have in abundance despite a society that consistently forces us to second guess ourselves.



"In a world obsessed with pattern matching and repeating current successes, when you dare to be original, trust your gut and go against the grain, you can carve out a unique space and deliver the results of your dreams."

2023 is the year we trusted our instincts as a brand and in doing so, both owned and evolved our position in the world of women in leadership. Our instincts led us to a bold and beautiful rebrand, a new website and the launch of our very own bespoke private membership portal. It led us to pilot the live version of our mentorship program, with the incredible support of Diane von Furstenberg. It resulted in a viral #reclaimblue initiative tackling the subliminal messaging that holds back women in leadership. It led to partnerships with JP Morgan, Diageo, Netflix, Tods, Wolffer, Vestiaire, Estee Lauder, The British Consulate, and more. It drove press in the likes of Vogue, Elle and Bustle and recognition in Crains as a top black leader. It drove millions of people to consume our content, come to our masterclasses, attend our dinners, join a mastermind, engage with our commentary on social media and consume our educational stories. It led to the launch of our women on boards curriculum.

Likewise, our members relied on their knowledge and intuition to reach higher, dream bigger, and continue to drive impact for each other and the world around them. From being named to numerous best-of lists, to expanding or cementing their C-Suite status, to writing best-selling books, to launching world-changing initiatives to raising major funding rounds, to guest starring on national television, we are incredibly proud of the ambitions and achievements of our community this year.

In a world obsessed with pattern matching and repeating current successes, when you dare to be original, trust your gut and go against the grain, you can carve out a unique space and deliver the results of your dreams.

And if 2023 was the year we trusted our instincts, 2024 is the year we’re leveraging what we’ve gained to exercise our power. Welcome to the year of influence. We are our own solution. More to come .


All my best,
Dee
Founder and CEO
The WIE Suite

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