Strategic clarity is one of the most underrated drivers of performance in both business and life. In high-pressure environments, the ability to make timely, confident, and well-informed decisions can mean the difference between momentum and stagnation, opportunity and risk. Yet many professionals struggle with overthinking, conflicting data, and decision fatigue. This masterclass explores the psychology and structure behind effective decision-making—an essential skill for today’s leaders navigating uncertainty, complexity, and rapid change. In this session, Ani Hadjinian, a Co-founder and CEO with 15 years of experience as an executive leader in the beauty industry, will break down the cognitive traps that undermine clarity, introduce practical frameworks used by top-performing executives, and share actionable techniques for making high-stakes decisions with confidence. The session will also explore how personal values, emotional regulation, and leadership context influence the quality of your decisions—both professionally and personally. Attendees will leave with tools they can immediately apply to lead decisively, reduce friction, and drive aligned action across teams and organizations.
Ani Hadjinian is a visionary leader and entrepreneur in the beauty industry whose creative pedigree was shaped under the mentorship of legends like Tom Ford and Bobbi Brown. With an innate affinity for impeccable product quality, bold aesthetics, and cultural relevance, Ani has mastered the art of building brands that resonate across generations.
Boasting over 20 years of executive experience, Ani has been at the forefront of transforming some of the most iconic beauty brands, crafting innovative strategies that have consistently driven market share growth and consumer loyalty. Her unique approach fuses rigorous data-driven insights with a finely tuned creative sensibility, allowing her to anticipate trends and tap into the evolving desires of modern consumers.
Currently, Ani is the co-founder and CEO of point of view (pov) beauty, a skincare-infused makeup brand launched in 2025 alongside beauty influencer Mikayla Nogueira. Since its debut, POV Beauty has achieved multiple sell-outs and earned critical acclaim for its fresh, inclusive vision. Before POV, Ani founded Pure Heart Labs, a creative consultancy that helps brands and founders define their voice and essence with authenticity and impact.
