Prior to launching Bearaby in 2018, Kathrin worked for the World Bank as an economist and was almost constantly airbound. It was that experience that ultimately led her to creating Bearaby - as the constant travel had her looking for natural (pill-free) solutions to jet lag and chronic insomnia.
Caroline Tell is the founder of Tell&Co., a content marketing agency that crafts and executes compelling, brand-right content strategies, narratives and copy.